Mindray this year majorly contributed by associating itself with a very important roadshow dedicated to patient monitoring and life support systems. The event was held in Nagpur to sensitize doctors, students and the public about its products. Themed as “Kutuhal” the roadshow took place in association with ISA Nagpur City chapter.
After its debut in Vishakhapatnam, the event maximized its outreach in Nagpur through a scientific exhibition with thousands of doctors and resident doctors attending from many government and private hospitals congregating at a common platform.
The event was inaugurated by Union Minister of Road Transport Nitin Gadkari and was publicized in leading daily newspapers for visitor promotion. The 3 days event had received an overwhelming response with more than 2 lakh visitors attending the show.
To encourage visitor response the event was promoted at a different scale altogether. Principals of reputed schools and colleges too were motivated to introduce the programs to their teaching staff and students. Students from Medical colleges and interns came forward and joined hands in informing about the event through group notification and joint meetings.
The medical interns took special efforts in conducting product demonstration in OT and ICUs, doctors too explained visitors in a simplified manner the importance of various ICU modalities and the advantages in saving lives. Overall the event was also well-publicized locally.
Mindray’s specialist applications team had set up an exceptional simulation model of ICU and OT at the venue. Mindray’s leading OR & ICU products were installed in the simulation depicting a real OR and OT setup. The attending physicians weregreatly impressed by the presentation and were involved in the live-action.
Overall the event received a great response from the audience. Mindray India has been forthcoming in supporting such industry initiatives that drive for a good cause. A synergistic approach of a technology provider with its stake holders not only builds a strong bond but also exhibits its responsibility to contribute to patient wellbeing. Mindray is an innovation driven company that is inspired by its customers to bring accessible healthcare within reach.
