A crisis is the best time to identify whether or not a business organisation is built on strong values such as integrity, accountability, quality, innovation-driven, adaptability and more. It reveals what an organisation will compromise if they have to and what they will protect at all costs.
Well, the coronavirus pandemic has revealed the character of many business organisations across the world in their response to the health and economic crisis.
Mindray India as a leading medical device manufacturer and solutions provider has evolved tremendously during this crisis. The company has been an early actor in a time of extraordinary uncertainty and constant change. Through a concentrated and coordinated effort, the team at Mindray has been spearheading solutions globally and have been supporting healthcare providers in their combat against COVID-19.
Mindray India has demonstrated its commitment to making healthcare accessible for everyone and working towards a safer and healthier nation. As a responsible corporate entity, Mindray India has also made a donation to the Prime Minister’s national relief fund to help fight the pandemic.
The company’s unfailing spirit and resilience have facilitated the organisation to build strong resources and forge collaborations even during this pandemic which contributes to their long-term growth objective and future success.
Here is what we can learn from Mindray’s amazing story during the COVID-19 litmus test
Responding rightly to the pandemic
On March 11, the World Health Organization declared COVID-19 a global pandemic, prompting the shutdown of much of civilised life. This fast-progressing pandemic guaranteed several challenges for businesses worldwide. Businesses had to fire up their crisis management and contingency plans. However, the crisis had its own degree of severity, velocity and uncertainty which transcended many of the scenarios that were previously envisaged. For some sectors, the challenges were literally about survival, for others they meant maintaining operational continuity, and for still others, it involves responding to sudden huge increases in demand.
For medical device manufacturers, it was extremely difficult to gauge how the disruption would unfold and how it will hit a company’s medical device segment. But at Mindray it was paramount to ride out the disruption and ensure that the COVID-19 warriors are well supported.
Mindray India, under all circumstances, will continue to provide better healthcare to Indian people, striving to be a trusted partner for healthier Bharat
We will continue to focus to help our customers in all possible ways in these unprecedented times and at the same time ensure safety of all our employees at work. Our service team is at the frontline for installations and training of the life-saving devices, helping medical heroes in the fight against COVID-19
Indeed, a clever strategy to go forward!
In India, their contributions to the medical fraternity has been huge. “The COVID-19 pandemic brought along great distress to businesses all around the world.
As the pandemic progressed, hospitals were changing their purchasing strategies to meet demand, and Mindray India has been adapting to change deftly. “We as the leading medical device manufacturer also faced our set of difficulties. While this came with a lot of stress, it also gave a great opportunity to take a step back and see how our organisation can come out of this crisis stronger, more resilient. We believe that science and collaboration are both necessary to combat COVID-19 and we at Mindray truly stood by it. We ensured that healthcare provider as partners to build a healthy Bharat got all our support as so we as leaders took a customer-centric approach to tackle this crisis. This gave us immense motivation and zeal to move ahead nimbly and with confidence”, mentions the managing team of Mindray.
Outcomes that matter
Mindray India has equipped several healthcare facilities with ICU grade ventilators, which were scarce in quantity and the demand was huge.
As a trusted partner for healthier Bharat, Mindray India has gone beyond boundaries and supplied ventilators to various prestigious organisations like HLL Lifecare Limited, Tata Trusts, BMSICL, AIIMS Rishikesh and various other private and government hospitals which are treating COVID-19 patients.
Interestingly, Mindray India has continued to be the Highest Quantity Supplier of Ventilators among Imported ICU Ventilator players, which in itself is a strong reflection of their commitment and humble efforts to provide healthcare providers/customers and fellow countrymen with high-quality medical equipment in a timely manner.
Narrates Suryanarayanan, National Sales Manager - Strategic Key Accounts & Business Head – North, Mindray India “Mindray India was well prepared to ride out the COVID-19 storm. Through a concentrated and coordinated effort, our team has been spearheading healthcare solutions nationwide. As the pandemic progressed, hospitals began to change their purchasing strategies to meet demand, and Mindray has been adapting with these changes. Hospitals across India continue to face an unprecedented shortage of ventilator since March, due to disturbed supply chain network. Mindray India has swiftly adjusted to these market conditions and formalised an effective supply mandate to meet our customers’ needs. A plan can only be as strong as the team behind it, and Mindray India has demonstrated stability in these unstable of times. The sales, marketing, service, engineering and systems support, customer care, and logistics teams, plus channel partners and distributors, have all shown tremendous strength, working in unison to serve customers in this time of need.”
“To guarantee the devices to be delivered to our customers on time, our sales and channel management team have been working tirelessly; Engineers from the service team perfectly completed their task of device installation and adjustment despite difficulties. Till now, there are more than thousands of life-saving devices installed in key hospitals across India during COVID-19, helping front-line medical heroes to combat the virus”, he further adds
The future course of action
Now is the time for leadership excellence. This unique situation necessitates very specific solutions to problem-solving. A resurgence of the disease is entirely possible, so we must learn to think adaptively. In a post-coronavirus world, we will need new ways of thinking and Mindray is all set to bring in new innovations keeping the patients and healthcare providers at the heart of all things. The coronavirus is not solely responsible for the current global economic crisis. It points to a lack of global economic resilience, revealing fundamental systemic problems. Mindray India, under all circumstances, will continue to provide better healthcare to people in India, striving to be a trusted partner for healthier Bharat.