Ultrasound Imaging Market in India - How Mindray is leading the way with innovative imaging solutions in 2024
By Ashwani Raina 2024-01-17
The India ultrasound devices market size is expected to grow from USD 231.86 million in 2023 to USD 316.18 million by 2028, at a CAGR of 6.40% during the forecast period (2023-2028). [Source]
Ultrasound technology has become integral not only in the realm of devices but also in the broader landscape of imaging, revolutionizing medical diagnostics and treatments. Beyond the devices themselves, the Ultrasound Imaging market has seen a transformative shift, driven by innovations that transcend traditional boundaries. From obstetrics and gynecology (OB/GYN) applications to liver and breast imaging, advancements like STE, STQ, NTE Elastography, and the integration of Artificial Intelligence (AI) and deep learning are redefining diagnostic precision and patient care.
Ashwani Raina, Director of Ultrasound Imaging Systems at Mindray India, highlights the profound impact of ultrasound imaging capabilities across diverse clinical applications. The burgeoning growth of this market is attributed to various factors, including government initiatives to enhance healthcare accessibility, especially for low-income individuals with the aid of health insurance. Additionally, the rise in middle-class income levels, the surge in medical tourism, and corporate hospital's expanding reach contribute to this market's upward trajectory. Mindray's journey in the Indian ultrasound market has been remarkable, evolving from a newcomer to eyeing the number 2 position. Their success is attributed to a robust product portfolio, an extensive nationwide distribution network and a dedicated team. The acquisition of Zonare in 2013 fortified Mindray's capabilities in developing innovative ultrasound platforms.
Selective usage of MSK Ultrasound for MRI scans can result in significant cost savings. Moreover, this would augment the diagnoses obtained from MRI. High-frequency transducers are used to evaluate rotator cuff which allows visualization of tendon infrastructure and individual peripheral nerve fascicles. Detection of Cancer at early stages, differentiate benign and malignant structures pushes manufacturers to further develop on the technology front. However issues related to the accuracy, resolution, education, and competence still remain a challenge.
Mindray’s Position and Journey:
Mindray's future strategy revolves around sustaining and reinforcing its value range business through strategic distribution, pricing, and launching newer models. Mindray's focus on the mid-range segment in radiology and OB/GYN, powered by the X-Insight and Consona series platform and a competent sales and application team, aims for robust growth. Additionally, they are actively promoting their high-end products, gaining attention in the premium segment, and nurturing relationships with Key Opinion Leaders (KOLs).
Their vision extends beyond providing exceptional products. Mindray aims to prioritize market demands, apply strategic approaches and build on customer satisfaction, turning them into brand ambassadors. Their commitment to enhancing the healthcare system in India remains unwavering with a strong emphasis on integrity and values. Ultimately, Mindray envisions becoming one of the foremost employers globally, embodying its mission to revolutionize healthcare through innovation and customer-centric solutions.
To know more about which ultrasound machine is suitable for your medical practice. Contact the experts at Mindray at +91 8448839418 or visit https://www.mindray.com/in/ for more information.
FAQ's
Challenges in the Indian ultrasound devices market include the scarcity of adequately trained professionals to operate these machines, regional disparities in healthcare access, and the need for continuous education to optimize machine usage. Moreover, meeting evolving user expectations in terms of cost and technological advancements remains a persistent challenge.
All radiologists/sonologists/doctors using USG machines need to have their names entered in the PC-PNDT certificate or on a separate sheet that must be displayed along with the PC-PNDT registration certificate.
Ultrasound machines in India are extensively used across various medical fields, including obstetrics/gynecology (OB/GYN), cardiology, radiology, and urology. They're employed for imaging purposes, such as examining pregnancies, detecting heart conditions, evaluating organ health, and diagnosing various medical conditions without radiation.
