Mindray New Logo Launch Announcement
Thanks for your long-standing support and trust. With its long-term commitment to social responsibility, Mindray has grown rapidly into a first-rate medical equipment brand in China, and also a public listed company that provides high quality medical equipment around the world.
Since 1991, the logohas witnessed the growth of Mindray and has been deeply rooted among global clients and partners. Today, we are pleased to announce that Mindray is launching a new logo to reflect its growth and future-oriented vision along with the new tagline, “Healthcare within reach”.
Over the past 19 years, Mindray has expanded from a local provider of patient monitors to a global player in three market segments: Patient Monitoring & Life Support Products, In-vitro Diagnostics products and Medical Imaging Systems.
Since last year, Mindray embarked on a journey to create a corporate brand that would match its ambition. After existing brand assets assessment and wide-coverage surveys from clients and partners, an opportunity was identified to create a stronger, more differentiated brand that would unite company’s employees and facilitate the outstanding delivery to clients. The result is a new brand positioning, which comprises Mindray’s vision —“Make better healthcare solutions more accessible to humanity" and mission of “improving healthcare by optimizing and sharing medical technologies with the world".The proposition reflects Mindray’s commitment to sharing better accessible healthcare with the world.
The new logo in lower case is simple and contemporary, not only showcases Mindray’s consistent image of solidness, reliability and professionalism, but also delivers our commitment to innovation and quality, and care for the people: patients, physicians, our employees, clients, and the society. It clearly reveals our commitment to adding value to our customers. With integrity and honor, we share high quality, easy to use and affordable medical technologies through integrated innovation and responsiveness to customer demand.
In response to future opportunities and challenges, Mindray will work more closely with clients and partners in an open and cooperative way, in an effort to bring more healthcare access to the world.
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